Why Blue Orange?

Our company was named after a
poem from surrealist Paul Eluard:

The earth is blue like an orange
Never a mistake words do not lie
They no longer give you cause to sing
Its kisses turn to get along (hear each other)Madmen and lovers
She her wedding-ring mouth
All the secrets all the smiles
And what garments of indulgence
To believe her quite naked.
The wasps are flowering green
The dawn is worn around the neck
A necklace of windows
Wings cover the leaves
You have all the solar joys
All the sunlight upon the earth
On the roads of your beauty.